Inspired eSolutions

Web Analytics

Your website has the potential to be the most powerful marketing tool in your arsenal. You may have invested a lot of money into your website to promote your new re-branding campaign. However, do you know how effective an endeavor that was? Did you gain or loose audience with your initiative? What is the dollar value of converting visitors into leads on your website, and how does that weigh against the cost of ongoing analytics, optimization, and redesign? If you can answer these questions, then you are already on your way to using web analytics to improve your website performance and increase return on investment (ROI).

Web analysis means taking the web-usage data and using it to make changes to your website and business decisions based on the data. At Inspired eSolutions we help our customers create a culture of analysis in their organizations and make ROI marketing the only strategy that will drive financial results.

Our approach to web anlytics consists of 4 steps

1. Business Metrics – your organization defines key performance indicators that will drive success in your web channel taking into account your overall business objectives.

2. Data Collection – we help you configure your web analytics tool properly to deliver the data that is relevant to your business.

3. Data Analysis – we help you determine what this data means to your business, including identifying opportunities for improvement, monetizing them, and prioritizing them based on their potential effect on your business.

4. Optimization and Action – you take action based on your analysis. If you do not use results of your analysis to optimize your site, you will not see any tangible benefits from your analysis efforts.

Finally, once you have gone through the process, it is very important to start again.

Simply reporting data, even the most positive of data, isn’t sufficient. Every result is an opportunity to make the business better and increase ROI. If your website is working exceptionally well, how can the data from web analytics help make it better? These are the questions you have to answer with the help of data and a trusted partner like Inspired eSolutions. Contact Us today to learn more about the power of web analytics!